Shoe shop · London

Shoes worth walking London in.

Olly Shoes is a London shoe shop for people who care how a pair feels on the tenth mile, not just the first step out of the door.

  • Fitted in person, never guessed
  • Repairs and resoling in-house
  • Small brands, honest prices

About us

A shoe shop run by people who actually like shoes

Olly Shoes started with a simple frustration: it is hard to find a pair in London that looks good and still feels right after a full day on your feet. So we opened a shop where the fitting comes first and the label comes second.

We are a small team of shoe lovers, and we wear what we sell. Every pair on our shelves has been walked in by one of us — around the block, up and down the escalators, through a proper rainy afternoon — before it earns its place.

Whether you need one dependable everyday pair or you are hunting for something specific, come in, take your time, and try things on. That is what the shop is for.

What we offer

Pairs for every kind of day

Six things we do properly, from the first fitting to the resole years later.

  • Everyday trainers

    Comfortable, hard-wearing pairs built for commutes, errands and long weekends. We stock them in a wide run of sizes and widths.

  • Leather boots

    Proper leather that softens to your foot and takes a resole. Built for London winters and years of wear.

  • Formal & occasion

    Smart shoes for weddings, interviews and long evenings. We will match the fit to the outfit and the floor you will be standing on.

  • Sandals & summer

    Open shoes that stay comfortable on hot pavements, with straps that adjust rather than dig in.

  • Kids’ shoes

    Growing feet need room and a proper check. We measure, we advise, and we will tell you honestly when to size up.

  • Repairs & resoling

    Bring in a pair you already love. We replace soles, fix stitching and stretch tight fits so good shoes last longer.

Why choose us

Four reasons people come back

  • Fitting before selling

    We measure, watch you walk and say no when a pair is wrong. A shoe that fits is the whole point.

  • A small, chosen range

    We would rather stock a few pairs we trust than a wall of options nobody has tested. Everything here has been worn.

  • Honest pricing

    Clear prices on every shelf, no pressure and no upselling. We will point you to the cheaper pair if it suits you better.

  • Looked after for years

    Buy here and we will keep the pair going with repairs, resoling and advice for as long as you wear them.

Contact

Tell us what you are looking for

Ask about a size, a style or a repair. Send a message and we will get back to you with a straight answer.

Where we are

London, United Kingdom

Opening hours

Monday to Saturday, 10am – 6pm

Send us a message